Why Vision Matters: Turning Goals Into Growth

by Allen  - December 9, 2024

“A goal without a plan is just a wish.”
—Antoine de Saint-Exupéry

Maybe. But goals without a vision? That’s just a to-do list.

Early on, I worked with a client who had all the right intentions—ambitious goals, carefully laid-out plans, and even a color-coded spreadsheet. Yet something was missing. Her “why” wasn’t clear. Without it, her efforts felt random, mechanical, and uninspired.

Instead of creating a vision, she had created obligations.

This is the critical role of vision. Vision is the thread that connects your dreams to your daily actions, giving them meaning and momentum. It’s not about checking off tasks; it’s about creating a life that feels deeply aligned with who you are and who you want to become.

Why Vision Matters for Individuals

Vision is a big buzzword in businesses and organizations, but not a lot of people give much thought to their personal vision.

Imagine standing at a trail crossing without a map or compass. You could walk in any direction, but where are you actually going? The scenery might be nice for a while, but without a clear destination, every step risks leading you further from where you want to be.

This is what life feels like without a vision.

Goals can get you moving—they’re the signposts along the way—but only vision ensures you’re walking the right trail. Vision connects your actions to your values, ensuring every choice you make aligns with the life you truly want.

But here’s the thing: a strong vision isn’t about achieving something—it’s about becoming someone.

So, let me ask you: What does your ideal regular day look like?
Not a vacation day, sipping margaritas in the sand. Not the perfect lazy Sunday in pajamas. But a fulfilling, purposeful day—one where you end it feeling proud, connected, and alive.

Maybe it’s a day where you work on a project you’re passionate about. Maybe it’s dinner with loved ones after an evening walk. Maybe it’s as simple as feeling joy in the mundane—cleaning gear  after a trip or just folding laundry while listening to your favorite podcast, smiling as you watch the sunset.

The power of vision lies in its ability to bring meaning to the everyday. By imagining the life you want to live, you can start aligning your actions to build it, one day at a time.

How Vision Works in Your Brain

There’s a fascinating science behind why vision is so powerful. It starts with a small but mighty part of your brain called the Reticular Activating System (RAS).

Think of the RAS as your brain’s spotlight. It determines what gets your attention and what fades into the background. When your vision is clear, your RAS lights up opportunities, people, and ideas that align with it, filtering out distractions and noise.

Ever notice how, after buying a new car, it seems like that same make and model is everywhere? That’s your RAS at work, directing your attention to what’s suddenly important to you.

When you define your vision—whether it’s becoming more confident, building stronger relationships, or pursuing a dream—it activates your RAS in the same way. Suddenly, the people, resources, and choices that align with your vision stand out. Opportunities you might have missed before become clear.

This is why clarity matters so much. Without a vision, your RAS has nothing to focus on. But when your vision is vivid and tied to emotion, your brain becomes a powerful partner, constantly seeking ways to bring it to life.

Vision vs. Goals: The Bigger Picture

Goals and vision often get confused, but they’re fundamentally different. Goals are milestones. They’re measurable, specific, and time-bound. Run a 5K. Save $10,000. Get a promotion.

Vision, on the other hand, is the bigger picture. It’s the why behind the goal. You don’t run a 5K just to cross a finish line—you do it to feel strong, to prove something to yourself, to embrace a healthier lifestyle.

Goals are the steps; vision is the destination.

And here’s the catch: without vision, goals can become obligations—just another box to check. But with a clear vision, your goals feel meaningful, like pieces of a larger puzzle.

How to Craft Your Vision

Crafting a vision doesn’t require a life overhaul. It starts with small, intentional steps:

  1. Picture Your Ideal Regular Day
    Imagine waking up. What’s the first thing you do? How do you spend your time? What activities bring you joy?
  2. Tie It to Emotion
    Vision isn’t just about what you want to achieve—it’s about how you want to feel. Excited? Peaceful? Confident? Focus on the emotions that resonate with you.
  3. Revisit and Adjust
    Life changes, and so will your vision. That’s okay. Allow yourself the freedom to refine it over time. Remember, even small shifts in focus compound into significant progress over months and years.

Final Thoughts: Where Are You Headed?

A vision isn’t about perfection, and it’s not set in stone. It’s a compass, not a map—a guide to keep you aligned with your core values and your sense of purpose.

So, where do you want to go? Who do you want to become?

If you’re feeling stuck or uncertain, it’s okay. Take a deep breath, close your eyes, and imagine your ideal regular day. Let that vision guide you forward, one step at a time.

So what’s in your vision? Need support in creating the vision and then making it a reality? Check out our vision workshop on January 4. We’d love to see you there!

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Allen

I am a father, husband, coach, outdoor guide, educator, and middling endurance athlete who believes that small changes make a BIG difference.

I believe that when we identify the patterns in our lives, we are able to make changes to create the best versions of ourselves.

I know that divorce is devastating. I also know that we can come through on the other side not just as survivors, but as examples who can provide hope and inspiration for others.

I'd be honored to hear your story, and to help you write the next chapters.

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